ABOUT ME

I like things short, sweet and authentic. I cherish my mom and my memories of spending summers in a little village called Bromberg. It is where I fell in love with nature. I left young to live with a family in the Pacific Northwest, USA, for a year. They taught me that anything is possible and made me want to see the world.

So, I traveled. I have waited tables in Spain and fallen in love in Mexico and studied in Paris. I have worked for free at law firms in Prague, NGOs in Brussels and at the United Nations. And then I worked my way up to become a Marketing Executive and later a wife, mom and female-founder, in Vienna, Austria. I want to do my part to see purposeful businesses flourish and women succeed.

Get in touch

CORE SERVICES

2018-05 – today

I like things short, sweet and authentic. I cherish my mom and my memories of spending summers in a little village called Bromberg. It is where I fell in love with nature. I left young to live with a family in the Pacific Northwest, USA, for a year. They taught me that anything is possible and made me want to see the world.

So, I traveled. I have waited tables in Spain and fallen in love in Mexico and studied in Paris. I have worked for free at law firms in Prague, NGOs in Brussels and at the United Nations. And then I worked my way up to become a Marketing Executive and later a wife, mom and female-founder, in Vienna, Austria. I want to do my part to see purposeful businesses flourish and women succeed.

Experience

2018-05 – today

Marketing Strategist & Sales Enabler, interim CMO for SMEs - Propelled GmbH | Vienna, Austria

Introduction of (s)marketing in 4 SMEs in tech and e-commerce industry, B2B and B2C, turnover 1-120 mio EUR
Marketing & Sales Strategy Consulting, resulting in full Corporate design and identity from building and rebranding for 2 SMEs, in the IT and glass industry
Digital Transformation, marketing automation and digital business development as freelancer for all, from IT start-ups to shopping malls

2013-12 - 2018-05

2012-04 - 2013-12

Marketing Manager Railways - Kapsch CarrierCom AG | Vienna, Austria

Global responsibility for marketing of the star business unit Railways
Definition and execution of marketing & PR plans for all business units including full budgeting responsibility
Selection, design and execution of participation in 30+ international industry exhibitions and fairs on three continents
Introduction of product marketing, rebranding and renaming of complete Railway product portfolio following a clear logic

2010-10 - 2011-03

Faculté Jean-Monnet – Université Paris Sud XI | Paris, France

Master I in strategic negotiations and diplomacy, focus on European studies, classes were taught in French
Graduation and participation as delegation leader of German speaking countries in a six-month ending in a four day conference with 100+ delegates from around the world gathering in Bayreuth, Lebanon

ABOUT

I like things short, sweet and authentic. I cherish my mom and my memories of spending summers in a little village called Bromberg. It is where I fell in love with nature. I left young to live with a family in the Pacific Northwest, USA, for a year. They taught me that anything is possible and made me want to see the world.

So, I traveled. I have waited tables in Spain, fallen in love with Mexico and studied in Paris. I have worked for free at law firms in Prague, NGOs in Brussels and at the United Nations. And then I worked my way up to become a Marketing Executive. I left my job and became a wife, mom and female-founder all within three years, in Vienna, Austria. Now I want to do my part to see purposeful businesses flourish and women succeed.

Get in touch

Experience

2018-05 – today

Marketing Strategist & Sales Enabler, interim CMO for SMEs - Propelled GmbH | Vienna, Austria

Introduction of (s)marketing in 4 SMEs in tech and e-commerce industry, B2B and B2C, turnover 1-120 mio EUR
Marketing & Sales Strategy Consulting, resulting in full Corporate design and identity from building and rebranding for 2 SMEs, in the IT and glass industry
Consultant for digital transformation, marketing automation and digital business development for all, from IT and biotech start-ups to e-commerce and railway giants
Founder and owner of Propelled GmbH

2020-09 – today

External Lecturer - University of Applied Sciences Wiener Neustadt | Wiener Neustadt, Austria

Lecturer for Sales Force Management

2013-12 - 2018-05

Vice President Marketing & Communications Global - Kapsch CarrierCom AG | Vienna, Austria

Global responsibility for Marketing, Communications and PR for all business units of Kapsch CarrierCom at HQ and 20+ subsidiaries
Definition and execution of marketing & PR plans for all business units including full budgeting responsibility with focus on sales enablement
Forming and structuring a of an international, cross-functional marketing team,
team leadership
Rebranding: creation and introduction of the modern and group-wide applicable CI/CD in collaboration with agencies, freelancers and the Marketing teams of the Kapsch Group and its affiliates, from logo to leaflets
Introduction of and responsibility for all digital channels, including: Social Media, digital signage, video, e-mailing & event management tools & apps, website & microsites, webinars, marketing automation
Full responsibility for internal communications, launch of company-wide innovation campaign and management
Strong involvement in five M&A projects, integration of companies into Kapsch
Introduction of a company-wide CRM system and expansion of Asset & Content Management Systems
Direct reporting to C-Level, strong collaboration with Executive Leadership team and other departments: Sales, Pre-Sales, Product Management, Admin

2012-04 - 2013-12

Marketing Manager Railways - Kapsch CarrierCom AG | Vienna, Austria

Global responsibility for marketing of the star business unit Railways
Definition and execution of marketing & PR plans for all business units including full budgeting responsibility
Selection, design and execution of participation in 30+ international industry exhibitions and fairs on three continents
Introduction of product marketing, rebranding and renaming of complete Railway product portfolio following a clear logic

2011-05 - 2012-04

Content Manager - Kapsch CarrierCom AG | Vienna, Austria

Full responsibility over all internally and externally published texts in all company languages – from ideas to writing, print, publishing and distribution
Internal communications on all analog and digital channels
External communications in collaboration with press agencies
Creative ideas and executions of lead generating 360° campaign in the B2B environment, cooperation with freelancers and creative agencies

2010-10 - 2011-03

Temporary Aid - United Nations Industrial Development Organization | Vienna, Austria

Leading the UNIDO LATAM Expert Exchange database for international know-how transfer , scouting new experts
Speech writing for the LATAM Director and the former General Director in EN, DE, ES

2008-09 - 2010-07

PR Consultant, part-time - Signs, Publico Ketchum | Paris, France

Execution of qualitative and quantitative market research & studies
Press monitoring for all Signs clients in their destination markets
Business Development for the tech industry and public sector

Education

2009-09 - 2010-09

Faculté Jean-Monnet – Université Paris Sud XI | Paris, France

Master in strategic negotiations and diplomacy, focus on European studies, classes were taught in French
Graduation and participation as delegation leader of German speaking countries in a six-month ending in a four day conference with 100+ delegates from around the world gathering in Bayreuth, Lebanon

2008-09 – 2010-06

American Graduate School for International Relations | Paris, France

International relations and diplomacy with a major in European and African politics, summa cum laude, classes taught in English
Organization of study groups and french tutoring

2006-08 – 2006-12

Universidad Panamericana Exchange Program | Guadalajara, Mexico

Excellent grades in all courses which were taught in Spanish despite no prior language knowledge
Organization of weekend trips for classmates to explore Mexico on a budget

2005-08 – 2008-06

University of Applied Sciences Wiener Neustadt | Wiener Neustadt, Austria

B.A. in international business consultancy, broad knowledge of international and European Law, economics, Marketing & Sales, courses taught exclusively in English
Enthusiastic member of the „buddy network system” to welcome, consult and support incoming students from around the world during their stay in Austria

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