ABOUT ME

IMG_4029.jpg

I like things short, sweet and authentic. I cherish my mom and my memories of spending summers in a little village called Bromberg. It is where I fell in love with nature. I left young to live with a family in the Pacific Northwest, USA, for a year. They taught me that anything is possible and made me want to see the world.

 

So, I traveled. I have waited tables in Spain and fallen in love in Mexico and studied in Paris. I have worked for free at law firms in Prague, NGOs in Brussels and at the United Nations. And then I worked my way up to become a Marketing Executive and later a wife, mom and female-founder, in Vienna, Austria. I want to do my part to see purposeful businesses flourish and women succeed.

CORE SERVICES

2018-05 – today

I like things short, sweet and authentic. I cherish my mom and my memories of spending summers in a little village called Bromberg. It is where I fell in love with nature. I left young to live with a family in the Pacific Northwest, USA, for a year. They taught me that anything is possible and made me want to see the world.

 

So, I traveled. I have waited tables in Spain and fallen in love in Mexico and studied in Paris. I have worked for free at law firms in Prague, NGOs in Brussels and at the United Nations. And then I worked my way up to become a Marketing Executive and later a wife, mom and female-founder, in Vienna, Austria. I want to do my part to see purposeful businesses flourish and women succeed.

Experience

2018-05 – today

Marketing Strategist & Sales Enabler, interim CMO for SMEs - Propelled GmbH | Vienna, Austria

  • Introduction of (s)marketing in 4 SMEs in tech and e-commerce industry, B2B and B2C, turnover 1-120 mio EUR

  • Marketing & Sales Strategy Consulting, resulting in full Corporate design and identity from building and rebranding for 2 SMEs, in the IT and glass industry

  • Digital Transformation, marketing automation and digital business development as freelancer for all, from IT  start-ups to shopping malls

2013-12 - 2018-05

2012-04 - 2013-12

Marketing Manager Railways - Kapsch CarrierCom AG | Vienna, Austria

  • Global responsibility for marketing of the star business unit Railways 

  • Definition and execution of marketing & PR plans for all business units including full budgeting responsibility 

  • Selection, design and execution of participation in 30+ international industry exhibitions and fairs on three continents

  • Introduction of product marketing, rebranding and renaming of complete Railway product portfolio following a clear logic

2010-10 - 2011-03

Faculté Jean-Monnet – Université Paris Sud XI | Paris, France

  • Master I  in strategic negotiations and diplomacy, focus on European studies, classes were taught in French 

  • Graduation and participation as delegation leader of German speaking countries in a six-month ending in a four day conference with 100+ delegates from around the world gathering in Bayreuth, Lebanon 

ABOUT

IMG_4029.jpg

I like things short, sweet and authentic. I cherish my mom and my memories of spending summers in a little village called Bromberg. It is where I fell in love with nature. I left young to live with a family in the Pacific Northwest, USA, for a year. They taught me that anything is possible and made me want to see the world.

 

So, I traveled. I have waited tables in Spain, fallen in love with Mexico and studied in Paris. I have worked for free at law firms in Prague, NGOs in Brussels and at the United Nations. And then I worked my way up to become a Marketing Executive. I left my job and became a wife, mom and female-founder all within three years, in Vienna, Austria. Now I want to do my part to see purposeful businesses flourish and women succeed.

Experience

2018-05 – today

Marketing Strategist & Sales Enabler, interim CMO for SMEs - Propelled GmbH | Vienna, Austria

  • Introduction of (s)marketing in 4 SMEs in tech and e-commerce industry, B2B and B2C, turnover 1-120 mio EUR

  • Marketing & Sales Strategy Consulting, resulting in full Corporate design and identity from building and rebranding for 2 SMEs, in the IT and glass industry

  • Consultant for digital transformation, marketing automation and digital business development for all, from IT and biotech start-ups to e-commerce and railway giants

  • Founder and owner of Propelled GmbH

2020-09 – today

External Lecturer - University of Applied Sciences Wiener Neustadt | Wiener Neustadt, Austria

  • Lecturer for Sales Force Management

2013-12 - 2018-05

Vice President Marketing & Communications Global - Kapsch CarrierCom AG | Vienna, Austria

  • Global responsibility for Marketing, Communications and PR for all business units of Kapsch CarrierCom at HQ and 20+ subsidiaries 

  • Definition and execution of marketing & PR plans for all business units including full budgeting responsibility with focus on sales enablement 

  • Forming and structuring a of an international, cross-functional marketing team,
    team leadership

  • Rebranding: creation and introduction of the modern and group-wide applicable CI/CD in collaboration with agencies, freelancers and the Marketing teams of the Kapsch Group and its affiliates, from logo to leaflets

  • Introduction of and responsibility for all digital channels, including: Social Media, digital signage, video, e-mailing & event management tools & apps, website & microsites, webinars, marketing automation

  • Full responsibility for internal communications, launch of company-wide innovation campaign and management

  • Strong involvement in five M&A projects, integration of companies into Kapsch

  • Introduction of a company-wide CRM system and expansion of Asset & Content Management Systems

  • Direct reporting to C-Level, strong collaboration with Executive Leadership team and other departments: Sales, Pre-Sales, Product Management, Admin

2012-04 - 2013-12

Marketing Manager Railways - Kapsch CarrierCom AG | Vienna, Austria

  • Global responsibility for marketing of the star business unit Railways 

  • Definition and execution of marketing & PR plans for all business units including full budgeting responsibility 

  • Selection, design and execution of participation in 30+ international industry exhibitions and fairs on three continents

  • Introduction of product marketing, rebranding and renaming of complete Railway product portfolio following a clear logic

2011-05 - 2012-04

Content Manager - Kapsch CarrierCom AG | Vienna, Austria

  • Full responsibility over all internally and externally published texts in all company languages – from ideas to writing, print, publishing and distribution

  • Internal communications on all analog and digital channels

  • External communications in collaboration with press agencies 

  • Creative ideas and executions of lead generating 360° campaign in the B2B environment, cooperation with freelancers and creative agencies 

2010-10 - 2011-03

Temporary Aid - United Nations Industrial Development Organization | Vienna, Austria

  • Leading the UNIDO LATAM Expert Exchange database for international know-how transfer , scouting new experts 

  • Speech writing for the LATAM Director and the former General Director in EN, DE, ES

2008-09 - 2010-07

PR Consultant, part-time  - Signs, Publico Ketchum | Paris, France

  • Execution of qualitative and quantitative market research & studies

  • Press monitoring for all Signs clients in their destination markets 

  • Business Development for the tech industry and public sector

Education

2009-09 - 2010-09

Faculté Jean-Monnet – Université Paris Sud XI | Paris, France

  • Master in strategic negotiations and diplomacy, focus on European studies, classes were taught in French 

  • Graduation and participation as delegation leader of German speaking countries in a six-month ending in a four day conference with 100+ delegates from around the world gathering in Bayreuth, Lebanon 

2008-09 – 2010-06

American Graduate School for International Relations | Paris, France

  • International relations and diplomacy with a major in European and African politics, summa cum laude, classes taught in English

  • Organization of study groups and french tutoring 

2006-08 – 2006-12

Universidad Panamericana Exchange Program | Guadalajara, Mexico

  • Excellent grades in all courses which were taught in Spanish despite no prior language knowledge 

  • Organization of weekend trips for classmates to explore Mexico on a budget 

2005-08 – 2008-06

University of Applied Sciences Wiener Neustadt | Wiener Neustadt, Austria

  • B.A. in international business consultancy, broad knowledge of international and European Law, economics, Marketing & Sales, courses taught exclusively in English 

  • Enthusiastic member of the „buddy network system” to welcome, consult and support incoming students from around the world during their stay in Austria 

 
Propelled_logo-08_white.jpg